Behavioral Storytelling

The newsletter that helps you gain insights that matter and craft them into stories to make things happen.

I'll never share your info. Ever. For Real. Promise.

© 2022 David Paull. All rights reserved.

What I DO

Creator / Behavioral Storytelling
Founder / Dialsmith & Lillian Labs
Podcaster / The David Paull Show
Writer / LinkedIn
Writer / The Curious Leader
Writer / Behavioral Storytelling Blog
Strategy / Speaker Coach / TEDxPortland
Speaker Packet / Talks & Keynotes
Mentor / Advisor
Resource / Consultant

MENTOR / ADVISOR

With nearly 30 years in business I'm always looking for ways to be helpful.How can I help you with:Getting clarity on, and telling, your story. That can be for you personally, your product or service, your business overall, or some combination.Understanding how people process information and make decisions. What makes people tick; how people are likely to react to something; what you can do to steer a message or situation to either capitalize on or short-circuit those reactions.Solving interpersonal challenges.
Maybe you're having difficulty working with someone or you're responsible for others who have difficulties between them. I can help with that.
I also have a great deal of experience with the small business ownership, general business operations, leading teams, sales, and content marketing.Every engagement is different, so please reach out and let's chat.

ABOUT YOU

Most websites have an "About Me" section, but a friend kinda blew my mind with his idea of an "About You" section instead.After all, no one cares about me; they care about themselves (as they should). All I'm good for is what I can do for them, so why not make it all about them (uh, you)?So, let's talk about you. Since you're here I assume you have some interest in storytelling. If not, then I'm really curious why you're here?!You have something to sell and are working to grow and scale your business.Your competition is likely nipping at your heels and sometimes you feel like you're yelling in the forest with no one to hear it.If that's you, then it's smart to be interested in storytelling.Stories are how you show you understand and care about your customers.You know their real problems, the toll those problems take on them and their business, and what, if they could wave a magic wand, they'd make happen in a perfect world.Stories are how you separate yourself from the competition.Stories are how you ensure you're heard.Stories are how you grow and scale by making people feel something compelling.There's a process to crafting and telling compelling stories. That's where I come in. (Not that I want to commandeer your About You section!)If you're looking to scale and grow, differentiate from the competition, and be sure your stories stick, give me a shout and let's see what we can do together.Not quite ready for that? Give my free newsletter a try. Here's what a fellow reader has to say about it: "Your emails are great, insightful, helpful, funny, provocative, memorable. Nearly all the storytelling content out there focuses on output and deliverables—yours is about crafting, thinking, and connecting." Aw, shucks : )

BEHAVIORAL STORYTELLING

Compelling stories are based on insights, crafted to accomplish a goal, and spun from a sound narrative.As a framework, I created Behavioral Storytelling, which looks like this:

Let's break it down.

Insight-driven communication...

...based on how people process informationand make decisions...

...to satisfy their motivations

We don't just make up what sounds good. Insights derived from research illuminate what's compelling to your audience.

Through the rigors of behavioral science, we can predict how people will process your information based on how it's crafted.

Your audience's desired outcome (their win) is the driving factor in their decision-making.

Want a deeper dive every week? Join my free newsletter. Here's what a fellow reader has to say about it:
"Your emails are great, insightful, helpful, funny, provocative, and memorable. Nearly all the storytelling content out there focuses on output and deliverables—yours is about crafting, thinking, and connecting." Aw, shucks : )

Consulting

Sometimes my free content isn't enough and a full engagement is too much.I totally get it and that's where a 60-minute consulting call comes in.For one hour, everything I know is yours.Things we can discuss:- How will storytelling help you?
- What stories should you be telling?
- How to gather insights for stories.
- How to craft narratives from insights.
- How to turn narratives into compelling stories.
Or, pick my brain about starting and building a small business, developing products and services, leading and coaching a team, or whatever is on your mind. I've got 30 years in this game and would love to help.Here's what others have to say...

"I've met few people in my life as passionate about storytelling as David. He not only brings this passion to his business; he helps others, myself included, tell better stories with their lives. I highly recommend him for anyone looking to tell a better story with their product, service, leadership, or life."

"David is a natural-born listener; the kind you can't teach, you can just tell he cares about everything you tell him. His calm, intuitive demeanor always sets you at ease. Like a friend you've known for years but just met. David doesn't give advice, as much as he reflects what is already there, he just affirms and naturally makes clear simple answers to complex questions."

"David created an empathetic space where I felt comfortable candidly sharing my thoughts, concerns, and ideas. With his experience and practical way of seeing the world, he offered me perspectives that I hadn't thought about and encouraged me to take action with an uncomplicated approach to decision-making. I am forever grateful for David's guidance, honesty, and mentorship."

The price is $497 and 100% guaranteed. If you don't feel you got your money's worth after the call I'll refund every penny.Ready to book your hour or have a question? Let's go.

Reach out

Get in touch, say hi, and join my newsletter.

I'll never share your info. Ever. For Real. Promise.

Thanks!

Your message is on its way and
I'll circle back with you soon.
Cheers.

Thanks!

Now please check your email
to confirm your subscription.

Thanks for confirming. You're all set.Check out the archiveLet's connect on LinkedIn

Thanks for sharing : )

WRITE YOUR LOG LINE

Alright, let's do this.Remember, your log line should be one sentence that's about the solution your product or service provides, written from your customer's perspective.

Hey, STORY friends!

If you attended my breakout then you're here to read the different versions of the story I crafted, tested, refined, and retested for my client. Here's v1:Serving the needs of everyone in your diverse community is a tall order. And overcoming language barriers is one of those challenges. To meet the needs of your non-English-speaking clients, you need an interpretation partner that is as committed to your goals as you are.When it comes to a language service partner, quality and experience matters. We understand that our interpreters are an extension of your team and that our professionalism directly reflects on you and your business.Through our partnership, your non-English-speaking clients will know that your services are inclusive and accessible to them, that you care about them, and that you have invested in services that make them feel heard and well-supported. This inclusivity is critical to helping you deliver on your mission.We take pride in working with experienced, qualified interpreters- regardless of geography- and we believe in paying them a living wage for their professional skills.Our interpreter network is screened not only for fluency but also for cultural awareness. In fact, we are so thorough that other services you may have heard of actually use our interpreter network as their own.As for reliability and speed—and for avoiding those awkward wait times and distracting connection glitches—we are a leader in our industry.We regularly ask our clients, people just like you, “How are we doing?” “What do you need?” “What can we do better?” And here’s some peace of mind—when asked, two-thirds of our clients can’t think of anything we could do better than we already are doing—nearly 70%.
Here's what some of them had to say:
"I have worked with a lot of in-person and phone/virtual interpretation services and it feels that CLI interpreters all seem to be on the same page. I feel that when I use CLI they are translating exactly what is being said and don't leave any information out.""The strong sense of customer support and ownership""Their quality is the best I've ever experienced. They respond in a timely manner and their staff is well trained and professional.""Relationship in all senses of the word, I am not in this alone and CLI stays ahead of information sharing with me as needed/necessary."In the end, our partners give us an average 9 out of 10 for overall satisfaction. That tells us we’re on the right track.We believe that the critical services you deliver should be accessible to everyone in your community. Language should never be a barrier to that. And accessing a high-quality interpreter for your clients should really be one of the easier parts of your day.We’re here to handle that—we live for it.We’ll ensure every customer interaction that requires interpretation is handled professionally and with the same care you and your team provide to your community.

After testing and learning what worked well and what didn't, we crafted v2:Every community is diverse in its own way. And serving the needs of everyone in your community is a tall order. We get it. Overcoming language barriers is just one of those challenges. To meet the needs of your non-English-speaking clients, you need an interpretation partner that is as committed as you are.When it comes to a language service partner, quality and experience matters. We understand that our interpreters are an extension of your team and that our professionalism directly reflects on you and your business.When you partner with us, your non-English-speaking clients will know that your services are inclusive and accessible to them, that you care about them, and that you have invested in services that make them feel heard and well-supported. This inclusivity is critical to helping you deliver on your mission.We take pride in working with highly experienced, qualified interpreters- no matter where they’re located- and we believe in paying them a living wage for their professional skills. Our healthcare interpreters have years of experience and are trained in specialized healthcare and Medicare terminology.Our in-house team is so thorough at screening interpreters that other services you’ve heard of actually use our interpreter network as their own.Of course, we have interpreters at-the-ready for the most common languages. But we are also known for fast access to hundreds of rarer languages. Our fulfill rate for all languages- rare ones included- is over 99% in under 30 seconds. As for system reliability, we deliver over 99% uptime.We go to great lengths to avoid those awkward wait times and distracting connection glitches that can slow down a dialogue.We regularly ask our clients: “How are we doing?” “What do you need?” “What can we do better?” And here’s some peace of mind here—when asked, two-thirds of our clients can’t think of anything we could do better than we already are doing—nearly 70%.Here's what a few of them had to say:“I have worked with a lot of in-person and remote interpretation services and I feel that when I use them, they are an extension of me. I am not in this alone. Your team stays ahead of trends and they share that information with me."“There is a strong sense of customer support; I appreciate that I have a single support contact who resolves any problems very quickly.”In the end, our partners give us an average 9 out of 10 for overall satisfaction. That tells us we’re on the right track.We believe the critical services you deliver should be accessible to everyone in your community. Language should never be a barrier to that. And quickly accessing a high-quality interpreter for your clients should really be one of the easier parts of your day.We’re here to handle that—we live for it.We’ll ensure every customer interaction that requires interpretation is handled professionally and with the same care you and your team provide to your community.

After retesting and learning what worked well and what didn't, we crafted the final version:Every community is diverse in its own way. And serving the needs of everyone in your community is a tall order. Overcoming language barriers is just one of those challenges. To meet the needs of your non-English-speaking clients/patients, you need an interpretation partner that is as committed as you are.When it comes to a language service partner, we understand that our interpreters are an extension of your team and that our professionalism directly reflects on you and your business.When you partner with us, your non-English-speaking clients/patients will know that you have invested in multi-cultural services that make them feel heard and well-supported. This inclusivity is critical to helping you deliver on your mission.We work with only the most highly experienced interpreters who have years of experience and are trained in specialized healthcare and Medicare terminology.Of course, we have interpreters at-the-ready for the most common languages. But we are also known for fast access to hundreds of rarer languages. Our fulfill rate for all languages- rare ones included- is over 99% in under 30 seconds. As for system reliability, we deliver over 99% uptime. We go to great lengths to avoid those awkward wait times and distracting connection glitches that can slow down a dialogue.We regularly ask our clients: “How are we doing?” “What do you need?” “What can we do better?” And here’s some peace of mind here—when asked, two-thirds of our clients can’t think of anything we could do better than we already are doing—nearly 70%.In the end, our clients give us an average 9 out of 10 for overall satisfaction. That tells us we’re on the right track. One of the ways we’re able to achieve that is by paying a premium for the most high-skilled and well-trained interpreters. It’s an investment, but one we know is essential for you and your customers/patients.We know the critical services you deliver must be accessible to everyone in your community. Language should never be a barrier to that. And quickly accessing a high-quality interpreter for your clients/patients should really be one of the smoothest parts of your day.We’ll ensure every customer interaction that requires interpretation is handled professionally and with the same care you and your team provide to your community.

Hey, IMD friends!

If you attended my session then you're here to read the different versions of the story I crafted, tested, refined, and retested for my client. Here's v1:Serving the needs of everyone in your diverse community is a tall order. And overcoming language barriers is one of those challenges. To meet the needs of your non-English-speaking clients, you need an interpretation partner that is as committed to your goals as you are.When it comes to a language service partner, quality and experience matters. We understand that our interpreters are an extension of your team and that our professionalism directly reflects on you and your business.Through our partnership, your non-English-speaking clients will know that your services are inclusive and accessible to them, that you care about them, and that you have invested in services that make them feel heard and well-supported. This inclusivity is critical to helping you deliver on your mission.We take pride in working with experienced, qualified interpreters- regardless of geography- and we believe in paying them a living wage for their professional skills.Our interpreter network is screened not only for fluency but also for cultural awareness. In fact, we are so thorough that other services you may have heard of actually use our interpreter network as their own.As for reliability and speed—and for avoiding those awkward wait times and distracting connection glitches—we are a leader in our industry.We regularly ask our clients, people just like you, “How are we doing?” “What do you need?” “What can we do better?” And here’s some peace of mind—when asked, two-thirds of our clients can’t think of anything we could do better than we already are doing—nearly 70%.
Here's what some of them had to say:
"I have worked with a lot of in-person and phone/virtual interpretation services and it feels that CLI interpreters all seem to be on the same page. I feel that when I use CLI they are translating exactly what is being said and don't leave any information out.""The strong sense of customer support and ownership""Their quality is the best I've ever experienced. They respond in a timely manner and their staff is well trained and professional.""Relationship in all senses of the word, I am not in this alone and CLI stays ahead of information sharing with me as needed/necessary."In the end, our partners give us an average 9 out of 10 for overall satisfaction. That tells us we’re on the right track.We believe that the critical services you deliver should be accessible to everyone in your community. Language should never be a barrier to that. And accessing a high-quality interpreter for your clients should really be one of the easier parts of your day.We’re here to handle that—we live for it.We’ll ensure every customer interaction that requires interpretation is handled professionally and with the same care you and your team provide to your community.

After testing and learning what worked well and what didn't, we crafted v2:Every community is diverse in its own way. And serving the needs of everyone in your community is a tall order. We get it. Overcoming language barriers is just one of those challenges. To meet the needs of your non-English-speaking clients, you need an interpretation partner that is as committed as you are.When it comes to a language service partner, quality and experience matters. We understand that our interpreters are an extension of your team and that our professionalism directly reflects on you and your business.When you partner with us, your non-English-speaking clients will know that your services are inclusive and accessible to them, that you care about them, and that you have invested in services that make them feel heard and well-supported. This inclusivity is critical to helping you deliver on your mission.We take pride in working with highly experienced, qualified interpreters- no matter where they’re located- and we believe in paying them a living wage for their professional skills. Our healthcare interpreters have years of experience and are trained in specialized healthcare and Medicare terminology.Our in-house team is so thorough at screening interpreters that other services you’ve heard of actually use our interpreter network as their own.Of course, we have interpreters at-the-ready for the most common languages. But we are also known for fast access to hundreds of rarer languages. Our fulfill rate for all languages- rare ones included- is over 99% in under 30 seconds. As for system reliability, we deliver over 99% uptime.We go to great lengths to avoid those awkward wait times and distracting connection glitches that can slow down a dialogue.We regularly ask our clients: “How are we doing?” “What do you need?” “What can we do better?” And here’s some peace of mind here—when asked, two-thirds of our clients can’t think of anything we could do better than we already are doing—nearly 70%.Here's what a few of them had to say:“I have worked with a lot of in-person and remote interpretation services and I feel that when I use them, they are an extension of me. I am not in this alone. Your team stays ahead of trends and they share that information with me."“There is a strong sense of customer support; I appreciate that I have a single support contact who resolves any problems very quickly.”In the end, our partners give us an average 9 out of 10 for overall satisfaction. That tells us we’re on the right track.We believe the critical services you deliver should be accessible to everyone in your community. Language should never be a barrier to that. And quickly accessing a high-quality interpreter for your clients should really be one of the easier parts of your day.We’re here to handle that—we live for it.We’ll ensure every customer interaction that requires interpretation is handled professionally and with the same care you and your team provide to your community.

After retesting and learning what worked well and what didn't, we crafted the final version:Every community is diverse in its own way. And serving the needs of everyone in your community is a tall order. Overcoming language barriers is just one of those challenges. To meet the needs of your non-English-speaking clients/patients, you need an interpretation partner that is as committed as you are.When it comes to a language service partner, we understand that our interpreters are an extension of your team and that our professionalism directly reflects on you and your business.When you partner with us, your non-English-speaking clients/patients will know that you have invested in multi-cultural services that make them feel heard and well-supported. This inclusivity is critical to helping you deliver on your mission.We work with only the most highly experienced interpreters who have years of experience and are trained in specialized healthcare and Medicare terminology.Of course, we have interpreters at-the-ready for the most common languages. But we are also known for fast access to hundreds of rarer languages. Our fulfill rate for all languages- rare ones included- is over 99% in under 30 seconds. As for system reliability, we deliver over 99% uptime. We go to great lengths to avoid those awkward wait times and distracting connection glitches that can slow down a dialogue.We regularly ask our clients: “How are we doing?” “What do you need?” “What can we do better?” And here’s some peace of mind here—when asked, two-thirds of our clients can’t think of anything we could do better than we already are doing—nearly 70%.In the end, our clients give us an average 9 out of 10 for overall satisfaction. That tells us we’re on the right track. One of the ways we’re able to achieve that is by paying a premium for the most high-skilled and well-trained interpreters. It’s an investment, but one we know is essential for you and your customers/patients.We know the critical services you deliver must be accessible to everyone in your community. Language should never be a barrier to that. And quickly accessing a high-quality interpreter for your clients/patients should really be one of the smoothest parts of your day.We’ll ensure every customer interaction that requires interpretation is handled professionally and with the same care you and your team provide to your community.